Greg Salvatori is an award winning artist and photographer, author of BEARDS OF NEW YORK and other photo series featured in the press in +30 countries. He splits his time between his ART GALLERY in Provincetown and his PHOTO STUDIO in Manhattan.
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Greg has worked in photography and the fashion industry in London, Paris, Florence and New York. He has had the wonderful opportunity to work with creative artists, brilliant photographers, world famous designers like Ferragamo. His editorial portraits and headshots include artists, writers, journalists, authors, creators, business leaders, actors, dancers, athletes, everyday people and celebrities. His images have been published in national and international publications, magazines, books and newspapers around the world.
Greg shoots in mostly New York, Paris, and London and is available for shoots and projects worldwide. He mentors individual artists and photographers, helping them develop their portfolios, publications or exhibits. He curates art shows and exhibits and is always happy to foster and support beautiful and creative projects.
Greg behind-the-scenes story - Born on the border between France and Italy, Greg managed to escape an abusive childhood made unbearable by being raised a Jehovah’s Witness. Bullied at school, abused at home, living in poverty after his parents’ traumatic divorce, Greg started to work at a very early age. Through hard work and strong motivation he managed to leave the cult behind. He fought to go to high school and forged his mother signature to go to university. He won a scholarship and completed his studies early while working in restaurants and modeling in Milan. He started his professional career at Ferragamo’s headquarters in Florence, often traveling between Tuscany and London. He learned as much and as he could in this creative environment, and founded his Studio in London. He moved his studio to New York in 2014 and opened his Gallery in Provincetown in 2019.
As a person who has survived a very bumpy start to life, Greg can’t help but be thankful for the success, the blessings, and the love he keeps receiving. Through his work with an endless diversity of clients and subjects, he is inspired by other people’s unique stories and is convinced that, while we might look different on the surface, we share a core that connects us deeply.
My creative work explores my sense of otherness. Having grown up in Italy in a family with a diversity of national identities whose displacement and loss from World War II were ever present, and later raised as a Jehovah Witness, a religion that I struggled to get out of, I’ve often felt myself on the margins of culture. My work engages with this paradox of feeling other while also rejecting the idea of otherness, of being the observer behind the camera but also seeking to find connections with my subjects and among my subjects. Contemporary photography allows me to explore my own difference and distance, but also to observe my ordinary existence both in front of and behind the camera. The challenge of the photographic image for me is not to reinforce the idea of identity as simply on the surface, but to see identity from the inside and the outside, as both individual and communal.
In exploring, beauty and color are crucial to my work. Beauty is another form of pleasure and another form of power, and in this way it is deeply political for me. I create images that were never found in the world. They are staged images, created in my mind’s eye. I don’t document reality but rather transform it. Moving from my mind’s eye to the camera lens is a delicate process of models, scene, and lighting to come as close as possible to the my imagined photograph. This is the challenge and power of photography for me because we still associate the photographic image with some sense of truth. I like to distort that idea a bit, so that the image is close enough to be believable, just not completely.
The best image for me, in the end, is going to have a dreamy aspect.