How to make your company attractive - Corporate Photography in New York

How to make your company attractive and successful - Corporate Photography in New York

Part 1 - Your Image and Your Perception

As soon as you say "office" most people twitch. They react like you just said "punishment". And you can't really blame them, cause most companies are actually boring, stiff and grey. The image of a generic office with generic people, stiff and grey too, is far too common. It comes to mind immediately.

That image is your enemy.

Attractive companies don't just have corporate photography, they look for an inspired and creative angle that can help them show the talent their offices are full of. Companies who get their branding and preception right understand that success is a mix of what you do and what you look like you're doing.

Successful companies chose a corporate photography that can make them look fresh and vibrant. They become attractive and desirable by investing into an inspiring company image.

The human touch, seeing who is actually working in a company, is reassuring for any customer. But great photography of your team is also a treat for your team members. Looking awesome IS feeling awesome.

Part 2 - Get your beautiful ducks in line!

Once you got your corporate photography need sorted out and you have beautiful images of your team and on your website, don't rest on laurels. Success is made of nothing but long standing team work. Keep diffusing good ideas in your team, success is around the corner.

1. Success is always a group effort. There is no such thing as a self-made man or woman. Even if you overcome hundreds of obstacles, you are still beholden to the team you're working with. In addition, we are all standing on the shoulders of giants--the people who created the infrastructure that makes business possible.

2. Work is to be savored. The ability to make a difference in other people's lives is a gift precious beyond price. The only way to make that difference is through expending personal effort, which is the textbook definition of "work." Remember: the ultimate failure in work and in life is to be idle and useless.

3. Anger is an expression of helplessness. People become angry not as the result of outside events or the actions of other people, but because they're frustrated at their own inability to change themselves and their emotional state. Put another way, a screaming boss is just a screaming baby writ large.

4. Every action creates an opposite and equal reaction. This law of physics also applies to people. The more you try to control, the more resistance you create; aggressive managers create passive-aggressive employees. True leaders redirect and guide rather than push or pull.

5. Information is the enemy of insight. The essence of a problem, solution or opportunity is usually hidden in plain sight surrounded by wads of undigested and unnecessary data. Half the battle is eliminating the noise. Rule of thumb: simplify, simplify, simplify.

6. Other people usually mean well. People do the best they can with the resources they've got. Those who possess minimal emotional and mental resources can do very silly things, but their intentions are almost always good. Harnessing those good intentions is always more effective than telling people that they're wrong.

7. Best-case and worst-case scenarios never happen. Everything is a continuum between what you'd like to have happen and what you dread might happen. Understanding this saves you from disappointment if things go sour and frees you to be delighted when things go well.

8. Sharing something creates more of it. Sharing happiness and positivity creates more happiness and more positivity. Similarly, sharing misery and negativity also creates more of both. So take heed when you speak because you're creating whatever comes out of your mouth.

9. Nobody's perfect and neither is any organization. Just as you must forgive, understand, and work with the limitations of the people you meet, you must forgive, understand, and work with the limitations of your corporation, division, or team. Expecting perfection is a certain recipe for disappointment.

10. What goes around, comes around.

Corporate Photography - My cover for Corporate America

Corporate Photography - My photo is this month's cover for Corporate America

New York Corporate Photography - This month Corporate America's cover is a picture of Wanda Wallace I took a couple of weeks ago.

We scheduled a photo shoot in mid town, with different locations and a range of outfits. She needed good images for her PR and editorial, so we needed to cover a good range and capture different angles of personality and her professional essence.

Some days are just great: you wake up full of energy, your assistant is super focused all day (thank you Chan!) and the client is just awesome and friendly.

From the moment we met, at the corner of Bryant park, we just clicked. We started working in a few minutes and let the energy build up.

Taxi and traffic running all around us, we were able to connect and let the magic happen. I am normally high energy and this time was not an exception.

We worked together, and the results of the shoot made both her and myself very happy. She looks amazing, which is always good. But she also looks approachable and real. That's exactly what she wanted.

When it comes to corporate photography or personal branding in general, your photographer needs to "get you".

Get in touch with me for a quote, we'll find a way to make the magic happen.