BeardsOfNewYork - A Photography Book by Greg Salvatori
BeardsOfNewYork captures the individuality, the fashion, and the sexiness of the contemporary beard. The collection showcases the beard’s many shapes and styles worn by a diverse mix of everyday New Yorkers from Wall Street traders to East Village barmen, to Broadway actors and Upper East Side doctors.
Greg Salvatori transforms each man into a sexy and playful study of modern masculinity. With these stunning portraits of men, radiant against the candy pink background and hints of glitter, Greg Salvatori taps into the lumbersexual aesthetic while asking how the beard makes the man.
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BeardsOfNewYork captures the diversity of looks of everyday New Yorkers. The book feeds on the city’s high energy, stylishness, and sex appeal. The men come from a range of professions, and reflect both age and racial diversity. Many of the men have never been in front of a professional photographer before.
The book is inspired by both the history and the fashion of today’s beards. The male beard has had its rise and fall in Western culture. From the ancient Egyptians and Greeks to our modern era, the beard has often been about much more than facial hair, standing as a paradoxical symbol of class privilege or servitude, religious devotion or blasphemy, political revolutionary or social conservative. While much of the 20th century has favored the clean shaven man (thanks in part to the invention of disposal razors and electric shavers), th e recent rise of the bearded lumbersexual in contrast to the well shaved metrosexual style reflects the ebb and flow of our love/hate relationship with men’s whiskers.
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Greg Salvatori presents the contemporary beard with a glamour and radiant beauty that makes each man an icon of our era. Whether the man has a long and unruly beard of a fisherman, or a more sophisticated stubble of a designer, the collection illuminates the individual tastes of facial hair, showing how not every New York beard is created equal. And this is the point.
At the heart of this collection is the dazzling hot pink background that contrasts the masculinity of the beard. Greg Salvatori not only captures the diversity of contemporary facial hair in the city, but also questions our understandings of its masculinity. Using a distinctive color palette, precise lighting, and face and body glitter accents, this collection asks: How does the beard make the man?
A key attraction of the book is its bright colors and eye candy appeal. The hot pink adds energy and pushes the models out of the page.
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BeardsOfNewYork has unique approach. While it fits into a range of photography books that capture the beauty and eroticism of the male form, its precise focus on the urban bearded man sets it apart. There are no singular photography books that focus on these elements of contemporary masculinity with such a playful and distinct look. In drawing on the style and gestures of everyday New Yorkers, this book mixes the genre of male photographic art with contemporary fashion trends.
BeardsOfNewYork combines eye catching photographs and colors with a unique focus on a specific facet of contemporary aesthetics. A number of photographers have used bearded models. But no photographer has focused on the beard trends of everyday men in a particular city, while still presenting a playful focus on the pleasures and delights of facial hair. This take on masculinity, combined with the fine quality of these photographs makes Beards of New York a distinctive project.
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Greg Salvatori keeps an active blog and a portfolio website where he showcases his past and current work. He is a savvy user of social media, and counts over 6,000 Twitter followers, nearly 5,000 Facebook followers, more than 5000 Instagram followers and a total reach of around 60000 people.
His hashtag #101Beards and #BeardsOfNewYork (Instagram and Twitter) has been popular with bearded New Yorkers for several months, since he first created it in Sept 2014, and attracted more than 1000 applicants. Applicants contacted Greg via Twitter, Instagram, LinkedIn, Google+, Facebook and email, sending their images and their stories, wanting to be included in the project.
The first BeardsOfNewYork YouTube Video counted more than 2000 views in a couple of weeks and some of Greg Salvatori’s posts about this collection on the Facebook page reached more than 15000 viewers (organic circulation, non-sponsored or paid for). So did the second YouTube Video below
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Greg Salvatori is an award winning photographer based in New York.
Born on the border between France and Italy, he grew up on the Riviera and was influenced by its sophisticated beauty. He studied in Tuscany and in England, and has lived in Florence, Paris and London. In 2014 he moved to New York.He has had wonderful opportunities to work with brilliant photographers and world famous designers from the beginning of his career. With passion and obsessive attention to detail, he learned as much as he could and started his own photography studio in 2007. He has worked independently since, balancing between commercial and artistic work and developing an extensive portfolio in both directions.
Greg’s artis tic portfolio includes many stunning conceptual series, which use portrait photography to explores questions of gender and identity, like the Burqa Series, that he created while he was living in London. His style mixes clean sophistication with playfulness. He masters light with an experienced eye, refined technique, and exquisite taste. His aesthetics evoke a sense of beauty that borrows from both classical European art and from his experience in the fashion industry.
Greg’s images and portraits have been published in international newspapers, magazines, books and publications. His work has been exhibited in contemporary art and photography events in Europe and the US.
Greg Salvatori is an award winning New York photographer, artist and author based in Upper West Side, New York. His latest photo book, BEARDS OF NEW YORK, was featured in magazines and publications in more than 30 countries.
He splits his time between his artistic photography projects and shoots for clients. He has worked in photography and the fashion industry in London, Paris, and Florence. He has had wonderful opportunities to work with brilliant photographers and world famous designers from the beginning of his career. With passion and obsessive attention to detail, he learned as much as he could and started his own photography studio in 2007.
Greg is available for your photo shoots, contact him now